Full Color Printing allows you the opportunity to connect to your client emotionally and
leave a lasting impression by using colors and/or graphics.
Full Color is the industry standard printing process that utilizes the four process colors
(CMYK – Cyan, Magenta, Yellow and Black). These four colors are combined at various
screened densities, much like primary colors, to create any other color. You can see its
results at any news or magazine stand.
It is a proven fact that the use of color plays an important role in setting emotions, which
is the driving force behind decision making. This means that the use of color could mean
the difference between yes and no, profit and loss, success and failure.
Listed below are some facts about using color in advertising:
- Color Ads are viewed first over black and white ads
- Consumers are more likely to call the business they notice first 80% of the time
- Ads that contain three or more colors are better remembered by consumers
- Research shows businesses that advertise with color are viewed by consumers as
being more trustworthy and having higher quality merchandise and services
- Consumers spend more time looking at a color ad than the same ad in black and white
- Ads containing color are chosen first 60% of the time
